Н.С. Морозова

The issues of socio-economic importance of tourism within the framework of territorial development are considered. The appearance of new so-called “transformed tourists”, which in the course of travel pays much attention to the issues of ecology, the development of the planet and socio-cultural ties, the change of self and the world around them. It discusses the issues of social and environmental responsibility of the tourist business in the UNWTO documents, as well as in the domestic practice of developing responsible tourism.

The development of the digital economy radically changes the paradigm of many types of economic activity development, including tourism. The article analyzes the modern information state of the tourist industry development, and considers the substantial change in business processes in tourism in the introduction of new information and communication technologies, as well as shows that in the digital economy information becomes a key and determining factor in the development of tourism activities. It is shown that in tourism the main element in the formation of tourist services is information that is consonant with the modern paradigm of the digital economy. The statistics of development of information and communication technologies sector, which provides the opportunities for the functioning of the digital economy, is presented. The characteristics of the information space of the tourism industry and the newest digital technologies that are being applied in the tourism industry are given.

This article discusses the use of balance models in the evaluation of the ratio of tourist fl ows and the necessary tourist infrastructure. A mock-up of the statistical balance of tourist activity that determines the distribution of tourist fl ows in the region between the enterprises of the tourism industry, as well as the structure of the balance model of tourist activity in the region are suggested.

The article analyzes the foreign and Russian practice of corporate culture. Corporate culture is an important factor in determining the success and stability of company. It allows to increase the loyalty of staff, to unite all employees into a single command, reduce turnover, and increase the productivity.

The article examines the effectiveness evaluation at different levels of tourism management, including mega-, meso- and microlevels, and explores concepts of effi ciency and effectiveness of tourism systems. The comparative characteristics of different types of performance features, as well as some assessment of the economic, fi scal, environmental, social effi ciency of tourism systems are described.