M.E. Ryabova

The article considers the problem of studying of oppositional communication linguistic means in the context of the political discourse. The oppositional communication stipulates advanced congestion of information in the contemporary political discourse and creates a specific difficulty with its perception. The oppositional communication actualizes in political leaders’ speeches during significant political events. Specifi c study material consists of pre-election debates for the President of the United States (Trump and Clinton) and for the post of the Federal Chancellor of Germany (Angela Merkel). The thesis is proved that analyzed linguistic means present a system of strategies and tactics designed to be used for representation the persuasiveness of the political discourse. It is concluded that the oppositional communication gives a new challenge for the theory of translation.

The article considers the features of visualimages functioning in mass media: Internet, TV, film. We made conclusions that the visual information representation makes a text more attractive for recipients, lets transfer the contents which is diffi cult to verbalize, creates effect of presence, enhances sensory and value communication components, however, along with it provides numerous possibilities of manipulation of public consciousness.

The article is devoted to the problem of study of consciousness images’ verbalization in communicative space of modern linguacultural community. The results of the experimental research of Russian’s values are presented. The theoretical research basis is a triangulation approach developed by V.A. Yanchuk, which enables to consider interdisciplinary data. To sum up, we should say that ways of consciousness images’ verbalization (which are fact of culture) exist. The research methods of consciousness images’ verbalization can be used for research of value orientations of native speakers in different linguоcultural community.

The article considers the problem of expressional lexicon because it reflects all the peculiarities of the modern society. The particular attention is paid to the factors of use the expressional lexicon, which should be considered when translating. Some examples of the most common expressive lexis in the youth publications are given together with their translation.

The article considers the features of visual images functioning in mass media: Internet, TV, cinema. We have made conclusions that visual information representation makes a text more attractive for recipients, lets to transfer the contents which are difficult to verbalize, creates effect of presence, enhances sensory and value communication components, however, along with it provides numerous possibilities of manipulation of public consciousness.

This article is dedicated to A. Akhiezer’s key characteristics of cultural and social theory and methodology. It is mentioned that the staple of the author’s conception is a synthesis of conceptional and methodological categories that let to analyze social processes interactive. The conclusion is made about further development of cultural and social theory which is determined by research subject’s complication.