О.В. Федоткина

The question of tourist destination’s promotion by means of tourist information centers (TIC) is considered in the article. They become more and more popular, and because of it the question of TIC’s role in the modern tourist industry is actual. Prospects and methods of destination’s promotion with the use of modern information technologies are regarded. Variants of improving the standards for the functioning of tourist information centers are suggested.

The modern approaches of destination’s tourist brand are considered in the article. The problem of competitiveness in attraction of investors and tourists becomes more actual. One of the most important matters is the generation of destination’s tourist brand. The analysis of destination’s tourist brand targeting is given in the article.